Polyvinylpyrrolidone PVP K30

Polyvinylpyrrolidone PVP K30 is a water-soluble synthetic polymer widely used in cosmetic, personal care, and pharmaceutical formulations. It is known for its excellent film-forming, binding, stabilizing, and thickening properties.

In cosmetic formulations, PVP K30 helps improve product texture and performance, particularly in hair styling products where it can form a flexible film and support styling hold.

INCI Name

PVP

Product Type

Synthetic Polymer / Film-Forming Agent

Function

• Film-forming agent
• Binder
• Stabilizer
• Thickening agent
• Adhesive agent

Appearance

White, free-flowing powder

Storage

Store in a cool, dry place in a tightly sealed container. Protect from moisture and humidity.

• Water-soluble
• Excellent film-forming properties
• Provides binding and adhesive properties
• Helps stabilize formulations
• Supports product viscosity and texture
• Suitable for hair styling formulations
• Forms a flexible film on hair

• Hair gels
• Hair sprays
• Hair styling products
• Styling creams
• Skin care products
• Cosmetic formulations
• Pharmaceutical tablet formulations